Open to new opportunities

👋 Hi, I'm

Rea

"Part strategist, part creative, entirely results-driven."

5+ years running integrated B2B digital marketing end-to-end — from the brief to the asset to the data that tells me whether it worked.

Explore my approach →
Rea
5+
Years in B2B
marketing management
Full
funnel — paid, email, social,
search, display, webinar
AI
Integrated workflows
in daily production
3
Countries lived
and worked in
// In her own words

Get to know me
a little bit more

Tap a question below and hear directly from Rea — no buzzwords, no LinkedIn speak.

rea-chat — online
R
Hey! 👋 I'm Rea. No buzzwords, no LinkedIn speak — just tap a question below and I'll give you a straight answer.
// Think Like a Marketer

What would you do?

Pick your move. Then see how I'd handle it.

Scenario 1 of 3
What's your move?
How I'd handle it
// Things I've made

Design & production

From strategy to final asset — a selection of work I've designed, built, and shipped across content, web, and paid campaigns.

Content work — case studies, blog articles, webinars
01 — Content

Content that educates,
converts, and builds trust

Good content doesn't just fill a page — it earns attention. I create content that's rooted in audience insight and tied to a clear business objective, whether that's building pipeline, enabling sales, or establishing authority.

  • Case studies and blog articles for Preeto, written to drive organic reach and support the sales conversation
  • End-to-end webinar execution — from topic development and speaker prep to live hosting and post-event follow-up
  • Video scripts, product explainers, and social content built to convert at every stage of the funnel
Landing pages and websites built from scratch
02 — Web

Pages that work as hard
as the campaigns behind them

A campaign is only as strong as its landing page. I design and build web experiences that are fast to launch, easy to test, and optimised to convert — from full websites to single-purpose validation pages.

  • Built Preeto's website from the ground up — information architecture, copywriting, design, and full analytics tracking via GA4 and GTM
  • Rapid-launch landing pages for client validation sprints, each designed around a single hypothesis with clear signal metrics
  • Designed and manages Creations Hairshop's website — handling content, performance, and ongoing updates
Online ads and paid campaigns across LinkedIn and Meta
03 — Paid

Ads built on hypotheses,
not guesswork

I don't run ads to spend budget — I run them to learn something. Every campaign starts with a clear hypothesis about who we're reaching and what message should land. Creative follows strategy, not the other way around.

  • End-to-end paid campaign ownership at Preeto — strategy, audience targeting, copy, and multi-format creative production across LinkedIn and Meta
  • Assumption-based ad creative for client market validation projects, designed to generate real signal before committing full budgets
  • A/B and multivariate testing across ad variants to identify the highest-performing message and format — findings fed back into brand strategy
// What I bring

Skills & competencies

📣
Campaign management
End-to-end integrated campaign delivery across paid, email, social, search, display, and webinars: briefs, calendars, multi-channel orchestration, KPI tracking.
📊
Experimentation & analytics
A/B and multivariate testing, GA4, GTM, Hotjar, SEO/SEM, campaign performance reporting and optimisation.
🚀
Go-to-market strategy
Pretotyping and market validation across insurance, finance, FMCG, and health. Building mock brands to test product-market fit assumptions without brand bias.
✏️
Brand & content
Tone-of-voice governance, campaign narratives, value proposition testing across multi-format assets: ads, landing pages, emails, one-pagers, case studies, decks, video scripts.
🌐
Website management
I keep content updated, monitor performance through GA4 and Hotjar, and manage on-page SEO to make sure the site stays relevant, discoverable, and aligned with what the business needs right now.
🎨
Design & production
Adobe Creative Suite, Figma, Canva. Multi-format asset production — web, social, email, decks — built to convert and stay on-brand.
// About me

The full picture

I've spent the last several years at Preeto as a Digital Marketing & Campaign Manager, owning integrated B2B campaigns end-to-end — strategy, audience targeting, channel mix, and measurement — for clients across insurance, finance, FMCG, and health.

A big part of my role is building mock brands from scratch for client pretotyping projects, developing names, identities, and messaging independently of the client's existing brand so we can test product-market fit without bias.

One thing that sets me apart is how I pair structured planning with hands-on creative production — and increasingly, AI. I use Claude, Viktor, and Twain daily to accelerate content production and messaging testing, while keeping editorial judgment in the loop to protect brand consistency.

I studied International Sales & Marketing at University College of Northern Denmark, and before that, business management in Singapore. I'm naturally curious, love a good experiment, and always up for a challenge.

Based in
Aalborg, Denmark 🇩🇰
Current role
Digital Marketing & Campaign Manager
Preeto ApS, Copenhagen
Languages
English (fluent) · Filipino (native)
MarTech stack
WordPress · ActiveCampaign · Mailerlite · Zapier · Clay · ocean.io · GA4 · GTM · Hotjar
Status
Open to new opportunities ✦
// Career timeline

The journey so far

SEP 2021 — PRESENT
Digital Marketing Manager
Preeto ApS · Copenhagen, DK
Own end-to-end B2B campaign planning and execution across paid, social, email, search, display, webinars, and content. Build mock brands for client pretotyping. Run A/B and multivariate testing. Lead website management, sales enablement, and content strategy.
Campaign managementWebsite managementspan class="timeline-tag">Marketing analyticsInnovation consulting
AUG — NOV 2020
Intern — Marketing & Business Development
Create it real A/S · Aalborg, DK
Planned and executed social, email, search, and display campaigns. Built blog content strategy and email automation flows. Conducted market research to identify new business opportunities.
Paid campaignsContent strategy
JAN 2019 — 2021
Marketing Student Assistant
Lyras A/S · Aalborg, DK
Planned and executed paid and organic campaigns across search, social, and email. Evaluated and optimised campaign performance to improve strategy and ROI.
Paid & organicPerformance optimisation
2017 — 2021
Bachelor's — International Sales & Marketing
University College of Northern Denmark · Aalborg, DK
Studied international sales and marketing with a focus on campaign strategy, consumer behaviour, and go-to-market planning.
Education
APR 2014 — MAR 2017
HR & Admin Assistant
Cortina Watch · Singapore
Managed recruitment, onboarding, and employee relations in an international luxury retail environment. Coordinated internal and marketing events.
HR & operationsEvent coordination
2011 — 2014
Diploma — Business Management
Nanyang Polytechnic · Singapore
Foundation in business management, operations, and commercial strategy.
Education
// Let's talk

Always happy to connect

Whether you have a role in mind or just want to explore — reach out through any of the channels below.